Magic Ruby Second Screen Solutions Featured in PC Advisor UK

Magic Ruby was featured in a post-CES article in PC Advisor UK on Second Screen Application technology. Here’s an excerpt:

With cable-cutting on the rise, so is mobile streaming live TV

New mobile TV streaming technology was on display at CES this year, from apps to tablets that can pick up a signal.

By Leah Yamshon | PC World | 14 January 13

Big, shiny HDTVs are generally among the major stars of CES, and this year is no exception. But in our always-connected lifestyle we’ll occasionally want to take our TV content with us–and mobile devices like smartphones and tablets are becoming increasingly attractive options.

To that end, software developers and hardware manufacturers are hard at work, devising apps and devices that augment our viewing experiences with extra content or simply give us something to do during commercial breaks. If this year’s CES is any indication, mobile TV options will be plentiful in 2013.

New apps and software

Second-screen apps have become increasingly popular, serving up new ways to find new shows or learn more about the ones we’re watching. And the technology that powers these apps gets a bit more refined every year. At its CES booth, Technicolor showed off Magic Ruby‘s app technology, which powers a ton of companion apps already available on both iOS and Android devices.

Magic Ruby analyzes a program’s audio and displays content in sync with the show–it works with live TV, or shows you may have saved to a DVR. For example, the Sons of Anarchy companion app displays facts about the episode, insider tips on how a scene was filmed, and information on where you can buy articles of clothing that the main characters are wearing in certain scenes. The producers and actors of the show supply special content just for the app.

If you’re watching sporting events, Magic Ruby-powered apps will let you check out the action from different camera angles: if your favorite basketball player makes a makes a particularly spectacular shot, you can be sure you’ll get the best view (short of actually being there).