News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
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News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen article on #roguedirecTV in @onlinereportr is now on line: http://t.co/hKyH1hVjsk
News:Magic Ruby Second Screen Companion App Rogue in AdOps Online
Press Release:Magic Ruby to License Delivery Agent’s TV Wallet™ Transaction Engine
From Our Blog:Second Screen Wish Lists
- onlinereportr - #secondscreen #RogueDirecTV http://t.co/jPBEIbStTs
Thomas Engdahl quoted in MESA’s M&E Daily
2nd Screen Society’s Subcommittee Aims to Simplify Second Screen Ad Campaigns
In understanding its impact and potential in the marketing industry, the 2nd Screen Society has developed a new Advertising Subcommittee to forge collaborations between advertisers, networks, content creators and technology developers in second screen media.
The Advertising Subcommittee will be made up of industry leaders to represent each of the stakeholders in the emerging second screen domain. Alongside Y&R, founding members of the Advertising Subcommittee will include second screen champions in content and technology development for this comprehensive industry alliance.
Stakeholders will collaborate on industry reporting and events. Important ROI measurements and Key Performance Indicators (KPI) benchmarks will be monitored and shared. As thought leaders for second screen’s application in marketing, the Advertising Subcommittee will be instrumental in informing best practices to an exploding industry. The group aims to simplify second screen implementation in advertising campaigns with a convergence of innovation and ideas from all major stakeholders.
“The explosion of mobile consumer usage is outstripping the ad campaigns targeted at that mobile consumption.” said Trevor Doerkson, the CEO & Founder of Mobovivo, a developer of companion apps for TV and Film. “Ad campaigns targeted at mobile companion experiences to TV will help align actual consumer behavior to engagement with brands – when an athlete, musician, actress or ad appears on TV, the second screen is going to target today’s multi-tasking TV viewer.”
One 2nd Screen Society Board member, Magic Ruby has already taken a lead in developing impactful second screen apps for movies and TV shows such as The King’s Speech and Sons of Anarchy. “The second screen is becoming vital to the success of new TV shows and movies. It’s also becoming a far more important to way for advertisers to engage with their customers. The 2nd Screen Society and new Advertising Subcommittee shows participating advertisers, content creators and developers, how to make the most of this new and exciting medium,” said Thomas Engdahl CEO, President and Founder of Magic Ruby.
Members of the 2nd Screen Society led the second screen conversation at this year’s Advertising Week October 1-5 in New York City. On October 1, a panel including Magic Ruby’s Engdahl, Xbox, GroupM and MLB discussed the “The Imminent Power of 2nd Screen Consumer Engagement” in a seminar at NASDAQ Marketsite, hosted by Y&R’s Rick Liebling.
“Second screen experiences need to focus on providing the consumer with relevant information, compelling entertainment and unique ways to engage with friends. The best way to achieve that is by fostering strong working relationships between developers and creative agencies that service brands – that is what this subcommittee aims to do,” said Rick Liebling, Y&RNY’s Creative Culturalist and Advertising Subcommittee curator.