Second Screen Stats – a compendium

Ever wanted all the Second Screen or Social TV usage stats gathered in 2012 all in one place?

Well, you’re in luck. Web site Talk NYC has assembled a ton of data from different sources, helping to define more sharply the global opportunity with second screen viewers. Check it out at http://www.talkforumnyc.com/2012/10/30/social-tv-and-second-screen-viewing-the-stats-in-2012/

The numbers are encouraging, and as we posted in a previous blog entry, it’s important to take the next step – to translate these aggregate usage stats into tangible revenue generating opportunities for the content-advertiser continuum. We at Magic Ruby will be doing our part to beat the monetization drum, and are thankful that Talk NYC and others are out there to help quantify the second screen app viewing audience.