News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
- Evelinesmet sure send it to email@example.com
News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen article on #roguedirecTV in @onlinereportr is now on line: http://t.co/hKyH1hVjsk
News:Magic Ruby Second Screen Companion App Rogue in AdOps Online
Press Release:Magic Ruby to License Delivery Agent’s TV Wallet™ Transaction Engine
From Our Blog:Second Screen Wish Lists
- onlinereportr - #secondscreen #RogueDirecTV http://t.co/jPBEIbStTs
Social TV Metrics: Old World Meets New
So Nielsen has acquired Social TV metrics company Social Guide. This was bound to happen sooner or later, as the statistical sampling model Nielsen uses to measure audiences has been in need of a refresh for some time.
Ad rates are set based on this ratings model, despite the commonplace acknowledgment that the model is not only imperfect at measuring what it intends to measure (television sets on, tuned to a program), but may not even be measuring what’s important. For in this 500+ channel watching, DVR-hopping, multiviewing, second screening world that we live in, where 65% of advertising is ignored, is it really the gross numbers of television sets on that matters?
We’re smarter and more precise than we were a generation ago. We can measure audience engagement (if we couldn’t, there would not be at least THREE supremely qualified Social TV metrics companies operating – Social Guide, Trendrr and Bluefin Labs). And tools are coming online in the Second Screen industry to take that engagement further – measuring not only social media commentary but commerce, engagement with second screen content and advertising.
So what does it mean that Nielsen has acquired Social Guide? It depends on how Nielsen contextualizes the information, and whether Nielsen’s customers buy into the value of the data – and not just directionally. Engaged second screen audiences are loyal. They pay attention to ads. They buy things. And in the end, isn’t this what the original Nielsen statistical sampling model was trying to enlighten?