News:Magic Ruby Featured in San Fernando Valley Business Journal
Press Release:Magic Ruby Launches “Quasar” Production Platform for Second Screen and Mobile Applications
From Our Blog:Magic Ruby in San Fernando Valley Business Journal
- Evelinesmet sure send it to email@example.com
News:Magic Ruby Featured in The Online Reporter
Press Release:Magic Ruby Appointed to Create Second Screen Experience for Technicolor’s New CGI-Animated Children’s Series, The Deep
From Our Blog:Magic Ruby Launches Quasar – A Platform for Second Screen and Mobile Apps
- #secondscreen app dev to platform in the SFV Biz Journal (p.15) http://t.co/CwKi3lkSrp
News:Magic Ruby in Home Media Magazine
Press Release:Magic Ruby Brings Live Sync to the Second Screen
From Our Blog:What Powers That Second Screen App?
- #secondscreen and mobile apps, from @theMagicRuby http://t.co/J2TszqsdsX
News:Magic Ruby’s ROGUE Second Screen App in Lost Remote
Press Release:Magic Ruby to Demonstrate Live Sync at CES 2013
From Our Blog:Magic Ruby Goes Rogue with New Second Screen Companion App
- #secondscreen article on #roguedirecTV in @onlinereportr is now on line: http://t.co/hKyH1hVjsk
News:Magic Ruby Second Screen Companion App Rogue in AdOps Online
Press Release:Magic Ruby to License Delivery Agent’s TV Wallet™ Transaction Engine
From Our Blog:Second Screen Wish Lists
- onlinereportr - #secondscreen #RogueDirecTV http://t.co/jPBEIbStTs
The Second Screen and Targeted Advertising
At CES 2013, Magic Ruby demonstrated a few of our next gen tools for the Second Screen – Live Watermarking, Second Screen Production Platform, Dynamic ad insertion, and Targeted Advertising. We had some good customer feedback on all of these, but one of the most common reactions we had to the Targeted Advertising element was, “Oh, so THAT’S targeted advertising…”
The execution could be as simple as the app knows I’m a male between the ages of 35-54, so the ads I see – whether for a car company or breakfast cereal will feature a “hero” of my same demographic. Don’t underestimate how powerful that can be – ads have to not only convince me the product is good, but that it’s good specifically for me. Every little bit helps.
Of course, targeting can be more involved, depending on the information available – in-app user behavior or preferences, psychographics, location, social graphs…each element adds a nuance to the messaging or call to action, all in an effort to make the ad more relevant.
There are tools to automate this targeting – and even more exciting, tools that will soon be able to automate the customization of the ad itself, making this type of targeting more affordable for brands and agencies.
All that needs to happen is for second screen audiences to reach a critical mass.